THE 8 X JEFF KOONS
CLIENT
BMW Middle East
AGENCY
MCH GLOBAL
CATEGORY
Brand Activation, Experiential
BRIEF
BMW needed to showcase the first one of the 99 limited edition M850i xDrive Gran Coupé designed by Jeff Koons, along with BMW's enduring commitment to arts and culture on both global and regional scales during Art Dubai 2022.
WHAT WE DID
We curated an immersive pop-up that reflected the personality of the new vehicle. The pop-up also included an outdoor BMW lounge that served as an official shuttle space for visitors.
RESULT
We delivered a highly curated experience that inspired the curiosity of the audience, and spoke to them on a personal level as patrons of the arts. Through social media engagement, we raised awareness of a wider audience - both art enthusiasts and brand fans - generating buzz and excitement around the BMW exhibition.
