When intention meets
immediacy, an authentically beautiful experience is born
so_now is our commitment to human connections between brands and the people who love them. we build brands shaped by strategic clarity and timeless design principles, honouring cultural nuance, human experience, and the innate beauty of being here, now.
CLIENTS
When intention
meets immediacy, an authentically
beautiful
experience is born.
With profound respect for diverse cultural nuances, so_now embodies a commitment to timeless design principles that connect and resonate with audiences worldwide.
Brands by so_now
When intention
meets immediacy, an authentically beautiful experience is born.
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Brands we created
THE PLACE
WE LOVE
TO BE AT
THE PLACE
WE LOVE
TO BE AT
THE PLACE
WE LOVE
TO BE AT
THE PLACE
WE LOVE
TO BE AT
ICONS OF
TOMORROW
Helping brands own a corner of people's minds.
Your brand is the most valuable piece of real estate in the world; a corner of someone's mind.
— Sir John Hegarty
How we do it
Strategic Discovery
We begin by discovering the brand purpose, market, audience, and cultural context to define the brand positioning. From naming to brand personality and behavior, this stage sets the strategic foundation for all that follows next.
Brand Identity
With that clarity, we craft the brand identity, shaping tone of voice and visual language — including logo, typography, color systems, and art direction, designed to express your brand’s essence.
Brand Activation
We bring the brand to life through campaigns, collaborations, and internal alignment, ensuring it stays consistent, flexible, and creatively relevant as it grows and evolves.
Creative Consultancy
As ongoing collaborators, we support beyond branding — from editorial and data design to spatial identity and new initiatives, acting as creative consultants who merge strategy with imagination.
More Work
FEATURED WORK
GLOBUS: NOW NEW
Creative Production Powerhouse
PIXORANGE – BRAND IDENTITY DESIGN
GLOBUS: NOW NEW
The Greatest Drink for the Greatest Show
PEPSI X EXPO 2020 DUBAI LIMITED EDITION CANS – VISUAL ART
GLOBUS: NOW NEW
Make Friends on All of Your Adventures
MERCEDES BENZ TRIBAL RAPPORT – ILLUSTRATION
THE PLACE
WE LOVE
TO BE AT
CLIENTS
BMW
CISCO
PORSCHE
PEPSI
CLIENTS
brands we're building_now.
Clients
SATISFIED CUSTOMERS
What others say.
Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.
—Christina Seewald, Founder of Brighthorse
Work with this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.
—Sebastiano, Founder of BellaMotor
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—Hennie Ward, Co-founder of CtC
This space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.
—Prasad Shetty, CEO of Pixorange
so_now we can talk.
Whether you're evolving an established brand or launching something brand new, we’d love to hear your story and help you take the step forward.