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GLOBUS REOPENING
CLIENT
Globus
AGENCY
MCH Global
PROJECT
Brand Activation, Experiential Event
THE CHALLENGE
Switzerland’s leading Department Store in fashion, beauty, home and food, planned a grand re-opening in 2021. Globus used this opportunity to position the new brand as a leading shopping destination for premium and luxury brands with a seamless shopping experience, and become one of the few luxury Department Stores in Switzerland.
SOLUTION
With the aim to attract and interact with a younger, more adventurous target group, we created an experiential introduction and generate sharable moments that create emotional connection. The event helped Globus turn the audience into brand lovers, build customer loyalty and push the sales of the new luxury offering.
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