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MCH GLOBAL
CLIENT
TYPE OF CLIENT
Experiential Marketing Agency
CATEGORY
Visual Identity, Brand Guidelines
BRIEF
Refresh the visual identity of MCH Global while maintaining the key brand elements.
WHAT WE DID
We developed a dynamic design system and comprehensive brand guidelines to assure consistency among all marketing materials
RESULT
The elevated brand identity allowed the agency to communicate more authentically and reflect its core values - culture, innovation, and creative bravery. The fresh design system enabled agility, helping the brand stay relevant to the different regions in which it operates. This change helped the agency to be perceived as global not only on operational, but on a cultural level too.
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